Friday, March 19, 2010


There is much buzz in the air over press releases today. Do they work? If so, how do they work? Should you write one? And who should you send it to? There are lists of buzz words to keep out of press releases according to many. For example, even  in this tech-driven world, the word widget is thought to be a deal breaker.  There are even press release graders available to test your press release writing ability.


Honestly, unless you know how to write a press release, I advise against including one in a press kit. Find someone who does know how to write this specific type of document if you think you really need one. If you don't know the format and rules of the road for this PR tool it will work against you more than help in any way.

And god forbid you send a press release to a blogger! More on that subject later.

As the adage goes, when in doubt don't. Now is a very good time to follow that advice.

For Immediate Release

Media Contact: Janet Hansen

Ringing in 2010: Two music platforms put fans and audiences at the helm of live music

SEATTLE - Everyone agrees the most valuable commodity for touring artists’ success is a loyal fan base. There is consensus on both sides of the aisle about fan loyalty when literally every other topic is up for debate. The profile of the fan - young or old, audiophile elite - or MP3 junkie, matters less than full-frontal engagement and live performance.

Two adventurous companies have launched Internet music platforms that engage fans at the tip of the decision-making pyramid, inverting the antiquated top-to-bottom marketing model into a rigorous grassroots movement handing the reins over to ticket-buying public. and are online communities set up to engage music fans in some of the most critical decisions made in touring artists’ careers.

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